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Understanding the Basics of SEO

Understanding the basics of Search Engine Optimization (SEO) is very important for a small business owner. SEO is a set of strategies and practices aimed at improving the visibility and ranking of your website or web page in search engine results pages (SERPs). The goal is to “show up” in the top results when someone …

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What are the Benefits of Blogging?

Have you considered writing a blog for your business? Blogging offers many positive benefits that can impact the growth, reputation and customer engagement in your business. It is an opportunity to showcase your knowledge and expertise in your field. By providing valuable insights, tips and information related to your products or services, you position yourself …

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What are the Benefits of a CRM?

Do you ever find yourself “looking for” a note, email or other form of important information or communication regarding a lead or client? Have you ever thought there has to be a better way? It may be time to begin using a Customer Relationship Management (CRM) system for your business. A CRM is a tool …

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Cash Basis vs Accrual Basis Accounting

Cash basis and accrual basis are two different methods of accounting used to record and report financial transactions. Cash basis displays income when cash is received. Accrual basis displays income when it is earned.  What is cash basis accounting? Cash basis accounting is a straightforward method that recognizes transactions only when cash is received or …

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How To: Onboarding New Clients

Onboarding your new clients is an important aspect to your business processes. Adding new clients are always a good thing. Right? Of course that’s a yes! Adding clientele means your business is growing. You want to welcome those new clients to your company with a polished, professional process. Their perception of you and your business …

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