Marketing Tips

Understanding the Basics of SEO

Understanding the basics of Search Engine Optimization (SEO) is very important for a small business owner. SEO is a set of strategies and practices aimed at improving the visibility and ranking of your website or web page in search engine results pages (SERPs). The goal is to “show up” in the top results when someone …

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What are the Benefits of Blogging?

Have you considered writing a blog for your business? Blogging offers many positive benefits that can impact the growth, reputation and customer engagement in your business. It is an opportunity to showcase your knowledge and expertise in your field. By providing valuable insights, tips and information related to your products or services, you position yourself …

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How To: Email Newsletters

Email newsletters are an excellent way to stay in front of your target audience. Publishing a newsletter should be considered an important piece of your marketing plan. However, it’s equally as important to keep in mind this is a more informative, less sales based piece of writing. Fill your newsletter with tips, tricks and information …

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