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Do you have an email list? Do you send emails to your list regularly? Email marketing is an excellent, low cost marketing tool to stay in touch with your audience. Sending consistent emails allows you to show up directly in their inbox and engage with your audience on a more personal level. The purpose of the newsletter is to be informative and engaging, while showcasing your business and what you have to offer to your audience. When they (or someone in their network) has a need you can assist with, you want them to think of you and your business.
When it comes to content, think about your target customer or client. Consider what information you can share that will be helpful or useful to them. Include tips, strategies and information that is valuable and can help them solve a problem. For example, if you own a plumbing company, perhaps helpful tips to avoid damage to their system. If you are a professional home organizer, share product tips that can help your audience get organized.
This is also the perfect place to showcase your personality so you can really connect with your audience on a deeper level. People are far more likely to buy from someone they know, like and trust. Email marketing is the path to build those long lasting relationships.
4 Steps to Begin Email Marketing
Getting Started
Choose an email marketing platform to send your email newsletters. There are many platforms to choose from. I use Kit (aff link) both in my business and for many of my clients. I find it to be very user friendly. You can save a template of your content layout to use each time you are creating a new campaign. In addition, you are able to see valuable analytical information such as open rate, link clicks and much more.
Kit also offers landing pages, forms, products and much more that can help you both grow your list and add an additional revenue stream for your business.
Bonus tip ~ Email marketing platforms require that subscribers give permission or choose to opt in to receiving emails from your account. It is very important to follow this rule. Too many unsubscribes or spam reports can lead to your account being terminated.
Design & Personalize
Once the written portion of your newsletter is ready, it’s time to work on the layout, appearance and design of your content. Make your newsletter more visually appealing by including images that go along with your topic. Ensure the layout is formatted well for readability. Include your logo, brand colors and fonts and a photo of you (or your team). Have your contact information readily available. Include Call to Action links to learn more, call or schedule time with you.
Bonus tip ~ There are many options to find and download free images for your email newsletters. You can also design your own in Canva. They offer both a free and paid plan, and the platform is relatively easy to use to create great designs.
Show Up Consistently
Have a plan in place to consistently send your newsletter. Add the steps to your calendar to allow time to decide your topic, compose the draft, format, edit and send. Don’t send it one month, then not again for three months. You want to be consistent with this endeavor. Your audience will know when to expect, and look forward to seeing your email newsletter in their inbox. Also, having a welcome sequence in place is a great way to introduce yourself, your business and get to know new subscribers as they join your list.
Keep Growing!
Always work to grow your subscriber list. You can never have too many people receiving your newsletter, right? This is your network. Have a subscribe button on your website. Even better if it offers a lead magnet or free resource for your audience. When you meet someone new, ask if you can add them to your list. When you begin work with a new client, have adding them to your subscriber list be a piece of your onboarding process. Eventually asking people to subscribe to your list will become a habit, and this is a great habit to have.
Using these tips should help you begin or step up your email newsletter game! This is an excellent, relatively inexpensive way to grow your network. Happy writing!
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